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Making a (Cautious) Case for AI “Talent”
From rain-soaked shoots to AI-generated avatars, video production is evolving fast. In this piece, Jay Nolan, Video Producer at Catchy,...

Jay Nolan
May 7, 20254 min read


Design Principles for Developer Marketing: How to Build Visual Trust with Technical Audiences
Effective developer marketing prioritizes clarity, authenticity, and relevance over flashy aesthetics—and visual design plays a crucial...

Adam Brock
Apr 24, 20254 min read


Harnessing Human Heuristics to Communicate Complex Coding Concepts
Where does code literacy fit in the evolving software development landscape? Guest contributor Rob Rockwell argues that it's more...

Rob Rockwell
Apr 22, 20254 min read


Understanding the Developer Journey: What It Means for Developer Marketing
Developers follow a non-linear journey—one driven by problem-solving, experimentation, and community influence. Director of Technology...

Kyle Tyacke
Apr 10, 20255 min read


Six Ways to Reach Developers on Social Media (Without Being Salesy)
Developers use social media for conversations, not broadcasts. Business Development Manager Jack Hurring provides six strategies for...

Jack Hurring
Apr 1, 20254 min read


Deliver Technical Demos That Engage and Convert
A great technical demo tells a story, solves a problem, and inspires action. Partner Tom Williams explains how leading developer...

Tom Williams
Mar 27, 20255 min read


The AI-Powered Evolution of Software Development: A Human-Centered Approach
AI is transforming software development, but it’s not replacing developers—it’s augmenting them. Director of Technology Kyle Tyacke...

Kyle Tyacke
Mar 25, 20254 min read


ETHDenver is All About That Experiential Activation
At ETHDenver 2025, we saw firsthand which brands nailed the balance between product awareness and live entertainment with immersive...

Luqi Liu
Mar 21, 20254 min read


AI Adoption Trends: Key Takeaways from HumanX
AI is transforming industries at an unprecedented pace—how are you adapting to stay ahead? Business Development Manager Jack Hurring...

Jack Hurring
Mar 18, 20255 min read


The Developer Program World Cup Final
The final showdown: Two teams—one title. Who stands above the rest as the world’s best developer program? It’s the moment you’ve been...

Catchy
Mar 4, 20259 min read


Celebrating 15 Years of Catchy: The Leading Developer Marketing Agency
We’re celebrating a big milestone—15 years as the leading developer marketing agency. Learn about our journey, our vision for the future,...

Catchy
Feb 5, 20253 min read


How to Build a Best-in-Class Developer Experience: A Developer Marketing Perspective
What makes for a best-in-class developer experience? In this post, guest contributor Kelly Little (AI Developer Marketing Director at...

Kelly Little
Jan 29, 202511 min read


From Audience to Action: The Developer Signal Hub
Struggling to reach developer audiences? Check out the Developer Signal Hub—an all-in-one solution to track, measure, and optimize your...

Ziwei Chen
Jan 9, 20253 min read


Influencer Marketing for Developers: Five Tips for Successful Partnerships
Developers are more likely to engage with tools and platforms recommended by their peers than those promoted through traditional...

Hillary Santoso
Nov 14, 20244 min read


Diversity, Equity, and Inclusion: How It's Shaping the Developer Marketing Industry
How is diversity, equity, and inclusion (DEI) shaping the developer marketing landscape? Account Director Disha Mehta Dé gives her...

Disha Mehta Dé
Oct 10, 20243 min read


Social Media Management: Best Practices for Engaging Developer Communities
Social media plays a crucial role in developer engagement and trust-building. In this post, Strategist Hillary Santoso shares five best...

Hillary Santoso
Sep 17, 20245 min read


Understanding Developer Preferences: Key Insights from the 2024 Stack Overflow Survey
The 2024 Stack Overflow Developer Survey provides data-driven insights into the preferences and behaviors of developers around the world....

Kyle Tyacke
Aug 29, 20244 min read


Incident Response: Communicating With Developer Communities
Threats to developer-facing companies are rising and coming in more varied forms than ever. Associate Director of Technology Kyle Tyacke discusses best practices for incident response and the value of open communication.

Kyle Tyacke
Aug 29, 20246 min read


The Developer Journey: A Tactical Guide for Ecosystem Growth
The developer journey is a commonly used framework exploring developers' end-to-end experience with a product or service. In this post,...

Catchy Marketing
Jun 28, 20245 min read


From Data to Strategy: A Holistic Approach to Building and Scaling Your Developer Program
How can you ensure the core components of your developer program work together to drive measurable success? Senior Strategist Ziwei Chen...

Ziwei Chen
Jun 18, 20245 min read
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