Comments for Catchy Agency Digital Marketing http://www.catchyagency.com Digital sales and marketing agency, mobile apps store, social media, PR & Events Bath London UK Tue, 06 Dec 2011 17:29:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on What’s Next For TV Advertising? by Space City TV Advertising http://www.catchyagency.com/what%e2%80%99s-next-for-tv-advertising/#comment-52 Space City TV Advertising Tue, 06 Dec 2011 17:29:42 +0000 http://www.catchymonkey.co.uk/?p=229#comment-52 I can only see the mediums becoming linked between each other more so. The TV and mobile link is becoming more solid each year. I can only see the mediums becoming linked between each other more so. The TV and mobile link is becoming more solid each year.

]]> Comment on Thanks Steve. by Tracey Rickard http://www.catchyagency.com/thanks-steve/#comment-14 Tracey Rickard Thu, 25 Aug 2011 15:25:45 +0000 http://www.catchymonkey.co.uk/?p=211#comment-14 Well said! This is a business that has taken the world by storm over the last few years, he will be a tough act to follow. Well said! This is a business that has taken the world by storm over the last few years, he will be a tough act to follow.

]]> Comment on 7 Things you’d never heard of this time last year by Tweets that mention Catchy Monkey digital sales and marketing agency, social media, Bath UK » 7 Things you’d never heard of this time last year -- Topsy.com http://www.catchyagency.com/7-things-youd-never-heard-of-this-time-last-year/#comment-10 Tweets that mention Catchy Monkey digital sales and marketing agency, social media, Bath UK » 7 Things you’d never heard of this time last year -- Topsy.com Wed, 08 Dec 2010 19:30:08 +0000 http://www.catchymonkey.co.uk/?p=142#comment-10 [...] This post was mentioned on Twitter by Tracey Rickard, Richard Hurring. Richard Hurring said: 7 things in mobile and digital you'd never heard of this time last year http://bit.ly/hOC9oc [...] [...] This post was mentioned on Twitter by Tracey Rickard, Richard Hurring. Richard Hurring said: 7 things in mobile and digital you'd never heard of this time last year http://bit.ly/hOC9oc [...]

]]> Comment on Has the iPhone worked for or against Mobile Marketing? by Tweets that mention Catchy Monkey digital sales and marketing agency, social media, Bath UK » Has the iPhone worked for or against Mobile Marketing? -- Topsy.com http://www.catchyagency.com/has-the-iphone-worked-for-or-against-mobile-marketing/#comment-9 Tweets that mention Catchy Monkey digital sales and marketing agency, social media, Bath UK » Has the iPhone worked for or against Mobile Marketing? -- Topsy.com Tue, 16 Nov 2010 17:09:59 +0000 http://www.catchymonkey.co.uk/?p=136#comment-9 [...] This post was mentioned on Twitter by Richard Hurring, Catchy Monkey. Catchy Monkey said: Has the iPhone been good or bad for mobile marketing? New Blog Post from CatchyMonkey http://fb.me/NdSGOXKe [...] [...] This post was mentioned on Twitter by Richard Hurring, Catchy Monkey. Catchy Monkey said: Has the iPhone been good or bad for mobile marketing? New Blog Post from CatchyMonkey http://fb.me/NdSGOXKe [...]

]]> Comment on Wake up to Mobile and Embrace the Possibilities by Tweets that mention Catchy Monkey digital sales and marketing agency, social media, Bath UK » Wake up to Mobile and Embrace the Possibilities -- Topsy.com http://www.catchyagency.com/wake-up-to-mobile-and-embrace-the-possibilities/#comment-8 Tweets that mention Catchy Monkey digital sales and marketing agency, social media, Bath UK » Wake up to Mobile and Embrace the Possibilities -- Topsy.com Fri, 22 Oct 2010 13:52:53 +0000 http://www.catchymonkey.co.uk/?p=126#comment-8 [...] This post was mentioned on Twitter by Sarah Longhurst and Catchy Monkey, Richard Hurring. Richard Hurring said: Wake up to Mobile and Embrace the Possibilities http://www.catchymonkey.co.uk/archives/126 [...] [...] This post was mentioned on Twitter by Sarah Longhurst and Catchy Monkey, Richard Hurring. Richard Hurring said: Wake up to Mobile and Embrace the Possibilities http://www.catchymonkey.co.uk/archives/126 [...]

]]> Comment on i-Syndrome the inability of a company to look beyond the iPhone in it’s mobile strategy by richard http://www.catchyagency.com/i-syndrome-the-inability-of-a-company-to-look-beyond-the-iphone-in-its-mobile-strategy/#comment-7 richard Mon, 11 Oct 2010 15:58:00 +0000 http://www.catchymonkey.co.uk/?p=115#comment-7 Hi Candice, thanks for your comments, and I couldn't agree more but I would want to emphasise the point that life enabling apps, banking, shopping etc can be delivered across an enormous range of handsets not just the iPhone. And in fact many of them could be delivered by the mobile web, not via expensive multiple build apps, but that's another post... Hi Candice, thanks for your comments, and I couldn’t agree more but I would want to emphasise the point that life enabling apps, banking, shopping etc can be delivered across an enormous range of handsets not just the iPhone.

And in fact many of them could be delivered by the mobile web, not via expensive multiple build apps, but that’s another post…

]]> Comment on i-Syndrome the inability of a company to look beyond the iPhone in it’s mobile strategy by Candice Landsman http://www.catchyagency.com/i-syndrome-the-inability-of-a-company-to-look-beyond-the-iphone-in-its-mobile-strategy/#comment-6 Candice Landsman Fri, 08 Oct 2010 07:00:26 +0000 http://www.catchymonkey.co.uk/?p=115#comment-6 I could not agree more with you. It is a real shame when you see campaigns for the iPhone being sold in as quick wins from agencies to get additional budgets without truly explaining to the client the realities of iPhone only covering a small part of the market. However iPhone does become interesting for brands when campaigns include integrating an iPhone application or mobile application which has a sustainable future and perhaps offers the consumer a piece of functionality they can integrate into everyday life, hence regularly integrating with the brand. Basic examples of this would be shopping list apps for supermarkets, recipe apps, shopping apps, tourist maps etc. Being creative and giving the consumer something they want is key to unlocking the iPhones marketing power. I could not agree more with you. It is a real shame when you see campaigns for the iPhone being sold in as quick wins from agencies to get additional budgets without truly explaining to the client the realities of iPhone only covering a small part of the market.

However iPhone does become interesting for brands when campaigns include integrating an iPhone application or mobile application which has a sustainable future and perhaps offers the consumer a piece of functionality they can integrate into everyday life, hence regularly integrating with the brand. Basic examples of this would be shopping list apps for supermarkets, recipe apps, shopping apps, tourist maps etc. Being creative and giving the consumer something they want is key to unlocking the iPhones marketing power.

]]> Comment on i-Syndrome the inability of a company to look beyond the iPhone in it’s mobile strategy by Tweets that mention Catchy Monkey digital sales and marketing agency, social media, Bath UK » i-Syndrome the inability of a company to look beyond the iPhone in it’s mobile strategy -- Topsy.com http://www.catchyagency.com/i-syndrome-the-inability-of-a-company-to-look-beyond-the-iphone-in-its-mobile-strategy/#comment-5 Tweets that mention Catchy Monkey digital sales and marketing agency, social media, Bath UK » i-Syndrome the inability of a company to look beyond the iPhone in it’s mobile strategy -- Topsy.com Thu, 07 Oct 2010 15:26:48 +0000 http://www.catchymonkey.co.uk/?p=115#comment-5 [...] This post was mentioned on Twitter by Niels Kjelstrup, Catchy Monkey and Catchy Monkey, Richard Hurring. Richard Hurring said: iSyndrome - the inability of a company to look beyond the iPhone when considering a mobile strategy http://bit.ly/d1kBxj [...] [...] This post was mentioned on Twitter by Niels Kjelstrup, Catchy Monkey and Catchy Monkey, Richard Hurring. Richard Hurring said: iSyndrome – the inability of a company to look beyond the iPhone when considering a mobile strategy http://bit.ly/d1kBxj [...]

]]> Comment on Nothing happens until somebody sells something by richard http://www.catchyagency.com/nothing-happens-until-somebody-sells-something/#comment-4 richard Fri, 13 Aug 2010 09:35:54 +0000 http://www.catchymonkey.co.uk/?p=103#comment-4 Thanks for the comment Ross. I agree it's a complex point, but I do have to take issue with your contention that sales is a 'numbers game' I believe sales is a process that when followed correctly will lead to more success than a scatter gun numbers approach. But, in the absence of a good sales process then I agree, a lot of activity is better than none at all! Thanks for the comment Ross. I agree it’s a complex point, but I do have to take issue with your contention that sales is a ‘numbers game’ I believe sales is a process that when followed correctly will lead to more success than a scatter gun numbers approach. But, in the absence of a good sales process then I agree, a lot of activity is better than none at all!

]]> Comment on Nothing happens until somebody sells something by Ross http://www.catchyagency.com/nothing-happens-until-somebody-sells-something/#comment-3 Ross Thu, 12 Aug 2010 16:44:33 +0000 http://www.catchymonkey.co.uk/?p=103#comment-3 It's hard to argue with the premise “Nothing Happens Till Somebody Sells Something” but how do you focus sales teams to actually sell something, it’s not that simple, where does the demand come from is it demand first and sales second or do we follow the typical marketing mantra of marketing doing demand stimulation, if so perhaps it should be “Nothing Happens Till marketing tells somebody there’s something to buy”. Customers rarely flock to the door, they come from somewhere, they have needs (or wants) and somehow sales and customers need to engage, this in my mind is the hard part, who makes the initial contact, it’s almost like a dating game with both reluctant to say anything just in case it’s an unwelcome approach. The successful sales people seem to have the ability to overcome this, perhaps it is after all “just a numbers game”, the greatness of a product or service being purely defined by the number of approaches required before the door opens so that something can happen ... It’s hard to argue with the premise “Nothing Happens Till Somebody Sells Something” but how do you focus sales teams to actually sell something, it’s not that simple, where does the demand come from is it demand first and sales second or do we follow the typical marketing mantra of marketing doing demand stimulation, if so perhaps it should be “Nothing Happens Till marketing tells somebody there’s something to buy”. Customers rarely flock to the door, they come from somewhere, they have needs (or wants) and somehow sales and customers need to engage, this in my mind is the hard part, who makes the initial contact, it’s almost like a dating game with both reluctant to say anything just in case it’s an unwelcome approach. The successful sales people seem to have the ability to overcome this, perhaps it is after all “just a numbers game”, the greatness of a product or service being purely defined by the number of approaches required before the door opens so that something can happen …

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