For mobile app developers we know that often all the creative effort and development time goes into the app itself. This can be true of a company launching a branded app or a developer making a game who may have the next Angry Birds.

Catchy creates and implements mobile app strategies and marketing campaigns to drive exposure and ultimately drive downloads or revenue.

We also know that not all app marketing fits into a neat box or package so we won’t try to just sell you something off the shelf. Marketing services we may suggest for your app include:

Advice on app design and user experience. The first and most essential secret to app marketing is – Build a great app!

Search techniques -make your app easily discoverable by getting your app descriptions, tags and meta data right.

Creation and management of your app’s web and social media pages.

Exporting your app – advice and help to get your app published in multiple markets.

Co-marketing with platform channels – App Store owners are always looking for great apps to promote.

How to maximise ROI for your app:

We know that Monetisation choices are complex, freemium, paid, in-app purchasing, advertising, pro-features are all choices you may have to consider. Catchy helps developers decide on what’s best for them and then helps to deliver it.

For brands the choices are usually different. You may want engagement, purchasing inside or outside of your app or simply eyeballs. Catchy understands where mobile fits into the marketing mix and, as a specialist mobile app marketing agency we will work with your wider marketing teams and agencies to maximise your ROI.