Nothing happens until somebody sells something
Are we creating noise or are we creating value, something that is measurable in sales and ultimately profits? I think that’s a question a lot of people in digital marketing, in particular social media marketing should be asking themselves. Judging … Continue reading
The client interest curve through the life of a project
At the start of a project the client interest is always very high. Lots of people involved, plenty of energy and ideas are flowing. It’s easy to get meetings and everyone wants to be involved. Then, in the mid phase, … Continue reading
