Developer marketing connects technical audiences with the products, tools, and services they need to build, create, and innovate. Catchy has developed a fast-turn, high-impact engagement process designed to address key gaps in your developer marketing and engagement strategy.
Foundations for a High-Performing Developer Program
Starter Projects
Developer Marketing
Foundations for a High-Performing Developer Program
Foundations for a High-Performing Developer Program
Choosing the Starter Project That’s Right for You
Need help reaching developers?
Consider a Developer Marketing Workshop
Need help engaging developers for the long term?
Try a Developer Journey Assessment
Need help proving the value of your developer program?
Check Out the Developer Signal Hub
Overview
A facilitated, hands-on session helps you align your team and co-create a solution. Led by experienced Developer Marketing Strategists, these sessions are designed to quickly surface goals, uncover gaps in your current approach, and identify opportunities for impact. Whether you're validating a new developer offering or looking for smarter ways to enter a technical market, you'll walk away with a clear, actionable plan to help you get there.
What we’ll do
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Identify and address challenges in your GTM and engagement strategies.
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Work with experienced Developer Marketing Strategists.
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Learn from successful past projects.
What you’ll get
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Strategic Playbook with key insights and recommendations.
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45-minute follow-up session to discuss findings.
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Overview
Developer Marketing experts can use proprietary systems to help gauge whether your developer ecosystem is navigable, useful, and relevant, or whether it needs rethinking. We’ll audit a sample of your materials—from technical documentation to blog posts—and then help you map your most promising user journeys, measure the efficacy of your touchpoints, and close the gaps in your DX.
What we’ll do
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Assess developer onboarding materials and support documentation.
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Visualize your most efficient user journeys.
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Identify experience gaps that impact adoption and retention.
What you’ll get
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Assess developer onboarding materials and support documentation.
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Visualize your most efficacious user journeys.
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Identify experience gaps that impact adoption and retention.
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Overview
Do you know what developers are really saying about your brand? Or how you compare with competitors? This proprietary listening tool reveals developer sentiment towards your brand and your products across key platforms like GitHub, Reddit, and Stack Overflow.
What we’ll do
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Understand developer sentiment, brand perception, and your share of voice
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See how you stack up against competitors or category leaders
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Gain clarity on where to focus your engagement efforts
What you’ll get
A bespoke version of our Developer Signal Hub Report, including:
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Share of voice and platform breakdown
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Sentiment and trend analysis
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Opportunity framing
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