Developer Marketing Blog

AI has made content and design production faster than ever, and developer channels are filling up with near-identical visuals, docs, and messaging. Catchy Senior Designer John Thackray explains why AI slop is a brand problem, not just a content problem: developers read generic output as a failure of taste, and uncanny AI work costs trust. Plus, the “why is this here?” test every AI-assisted asset should pass before it ships.

Most developer programs still validate their sites against one reader: Googlebot. But automated requests now make up the majority of HTML traffic, and the AI crawlers behind ChatGPT, Claude, and Perplexity don’t run JavaScript. A quickstart that ranks first on Google can return an empty template to the systems now shaping vendor shortlists. Kyle Tyacke breaks down the navigational, rendering, and citability gaps, and the ten-minute test that shows whether your pages are legib

Documentation is where developers and technical buyers decide whether a product is worth building on, and 80% of decision-makers review docs before adopting or buying. Yet most marketing teams never see their docs data. In this chapter of Catchy’s H2 2026 Developer Marketing Insights Report, Andrew Gordon explains why the page views, search queries, and drop-off patterns in your docs are the richest demand research you’re not using, and how to build the bridge between docs an

Consumer influencer marketing is built for reach, but developers adopt tools on trust. Drawing on four Catchy influencer programs and recent creator economy research, we look at why smaller, tutorial-focused creators drive deeper technical engagement, why that same credibility now shapes how AI search surfaces brands, and how developer marketing teams should rethink creator selection and briefs.

Many companies have a number of developer portals, this isn't necessarily a bad thing. A lack of a unified experience is.

We looked at the data behind the difference between the words marketing teams used to describe a product, and the words that developers use.

Developer Marketing has a lot of recurring themes, here Tom Williams digs into his some of his favorite films and the lessons we can all learn from them.

Developer Marketing has a lot of recurring themes, here Tom Williams digs into his some of his favorite films and the lessons we can all learn from them.

Developer Marketing has a lot of recurring themes, here Tom Williams digs into his some of his favorite films and the lessons we can all learn from them.

The builder persona is reshaping developer programs by creating a new audience with different needs alongside the traditional developer. Here's how to serve both.

How does agentic AI change the developer marketing funnel, and what should developer marketers do about it?

Hackathons drive developers to sustained, active building at a rate anywhere from five to thirty-three times higher than any other channel in the mix. That's not a marginal improvement, that's a different category of outcome.

Social listening tools have existed for years, yet many brands still treat them like reporting dashboards instead of strategic insight engines. Here is how developer marketing teams can use listening to stop guessing and start understanding their audience.

Open-source AI is transforming accessibility, with projects like Whisper.cpp, Coqui XTTS, and OpenVINO helping developers build inclusive, privacy-first tools that work offline and reach underserved communities. Learn how developers, marketers, and tool builders can contribute.

Open source isn't just code—it's credibility. Discover why developers see OSS as a fast track to professional growth and how brands can adopt the same model.

Open source powers our digital world, but the people maintaining it are stretched thin. Even as organizations expand OSS adoption, one-third of maintainers remain unpaid and one-third work alone. With a proposed €350 million EU funding initiative, the conversation is shifting toward how we sustain open digital infrastructure without breaking the spirit that built it.

Open source in the age of AI must go beyond code. This article explores why responsible AI requires transparency across data, model weights, and objectives, how policy is beginning to catch up, and why developers already favour open ecosystems built on trust, scrutiny, and adaptability.

Developers are back in the room, and the numbers prove it. Luqi Liu shares why IRL events are surging, from Databricks Summit’s 22k attendees to 90% glowing feedback, and what it means for brands hungry to build trust.

202 open source developers, 90 seconds each. At All Things Open, our Pixel Personas survey reveals how developers discover, trust, and adopt tools.

Video is everywhere in developer marketing, but not always where it counts. In this blog, we unpack how teams can stop throwing videos at the wall and start using them strategically. From short-form to long-form, top-of-funnel to bottom, here’s how to make video content that attracts developer brains as well as eyeballs.