Developer Marketing Blog

Open source powers our digital world, but the people maintaining it are stretched thin. Even as organizations expand OSS adoption, one-third of maintainers remain unpaid and one-third work alone. With a proposed €350 million EU funding initiative, the conversation is shifting toward how we sustain open digital infrastructure without breaking the spirit that built it.

Open source in the age of AI must go beyond code. This article explores why responsible AI requires transparency across data, model weights, and objectives, how policy is beginning to catch up, and why developers already favour open ecosystems built on trust, scrutiny, and adaptability.

Developers are back in the room, and the numbers prove it. Luqi Liu shares why IRL events are surging, from Databricks Summit’s 22k attendees to 90% glowing feedback, and what it means for brands hungry to build trust.

202 open source developers, 90 seconds each. At All Things Open, our Pixel Personas survey reveals how developers discover, trust, and adopt tools.

Video is everywhere in developer marketing, but not always where it counts. In this blog, we unpack how teams can stop throwing videos at the wall and start using them strategically. From short-form to long-form, top-of-funnel to bottom, here’s how to make video content that attracts developer brains as well as eyeballs.

Discover how Salesforce developer Nahuel Moreno built Deploforce, an AI-powered automation tool, inspired by his learning journey and the quest for ultimate workstream efficiency.

These two first-timers taught themselves to code, design, and launch an Apple-favorite recipe tool. See how they built a community of...

You’ve nailed the docs, the features, and the pitch, but developers need more than just tools. They want trust. Senior Copywriter Julia...

Developers don’t just want to be told—they want to be taught. CEO Gary Gonzalez shares how hands-on workshops elevated the performance of...

Where does code literacy fit in the evolving software development landscape? Guest contributor Rob Rockwell argues that it's more...

What makes for a best-in-class developer experience? In this post, guest contributor Kelly Little (AI Developer Marketing Director at...

How can we, as marketers, best support a developer’s journey to adoption? In our most recent Developer Panel we learned about preferences, needs, and barriers at each stage of the journey.

How do developers discover and evaluate products? What do they look for in documentation? Where do they go for community support? Catchy recently hosted a live panel to gather insights directly from our developer audience.