Developer Marketing Blog

Developers are more likely to engage with tools and platforms recommended by their peers than those promoted through traditional...

Social media plays a crucial role in developer engagement and trust-building. In this post, Strategist Hillary Santoso shares five best...

Threats to developer-facing companies are rising and coming in more varied forms than ever. Associate Director of Technology Kyle Tyacke discusses best practices for incident response and the value of open communication.

The developer journey is a commonly used framework exploring developers' end-to-end experience with a product or service. In this post,...

How can you ensure the core components of your developer program work together to drive measurable success? Senior Strategist Ziwei Chen...

Not all content is equal when marketing technology to a primary developer audience. In this post, Copywriter Jade Mitchell discusses the value of technical content that truly supports developers.

A user-centric approach to developer experience (DX) can revolutionize how developers work, collaborate, and innovate. Head of Consulting...

Developer communities are spaces where developers learn, share, and collaborate to solve problems and build projects. Associate Director of Marketing Amy Shotwell shares practical tips to help you engage developers across Stack Overflow and other leading platforms.

The Developer Program Framework is an objective method capable of quantifying developer offerings and informing developer marketing...

What sets successful developer marketing programs apart in 2023? Managing Partner Gary Gonzalez takes a look at the trends that shaped the industry and what you can learn from them.

Generative AI has joined the mainstream, bringing wide-ranging changes across the tech industry. With new and existing companies entering...

Need help finding and connecting with your developer audience? Hear from Amy Shotwell, Associate Director of Marketing at Catchy, about...

Need help building creative that resonates with developers? Hear from Cam Agnew, Creative Director at Catchy, about how his team uses utility and visual interest to create impactful, developer-centric design work.

Need help getting your influencer marketing program off the ground? This post will cover influencer identification and selection tactics while providing tips for aligning the program with your developer marketing objectives.

With audience intelligence now more accessible than ever before, community-driven data has become the norm for product-led growth in the tech industry. Hear from Gary Gonzalez, Managing Partner, to learn how this data can inform your developer marketing strategy.

Product-led growth (PLG) has recently become one of the hottest terms in the developer marketing space. Hear from Kathie Jurek, Associate Content Director, and Lucy Mitchell, Content Strategist, on the role of content in a best-in-class PLG strategy.

Technical content can make or break your developer marketing program. Tutorials are a critical piece of the content mix that your developer audience relies on. Karl Hughes from Draft.dev offers his thoughts on how to get them right.

There’s a lot to gain from working with influencers, but how can they contribute to your developer marketing objectives? This three-part series will explore what influencer marketing is, why it matters, and how to use it effectively.