Developer Marketing Blog

With audience intelligence now more accessible than ever before, community-driven data has become the norm for product-led growth in the tech industry. Hear from Gary Gonzalez, Managing Partner, to learn how this data can inform your developer marketing strategy.

Product-led growth (PLG) has recently become one of the hottest terms in the developer marketing space. Hear from Kathie Jurek, Associate Content Director, and Lucy Mitchell, Content Strategist, on the role of content in a best-in-class PLG strategy.

Technical content can make or break your developer marketing program. Tutorials are a critical piece of the content mix that your developer audience relies on. Karl Hughes from Draft.dev offers his thoughts on how to get them right.

There’s a lot to gain from working with influencers, but how can they contribute to your developer marketing objectives? This three-part series will explore what influencer marketing is, why it matters, and how to use it effectively.

How do developers discover and evaluate products? What do they look for in documentation? Where do they go for community support? Catchy recently hosted a live panel to gather insights directly from our developer audience.