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Developer Marketing Insights Reports

Our bi-annual Developer Marketing Insights Reports explore the “what” and the “why” of developer behavior. Backed by research and real-world experience, each edition offers practical guidance and fresh perspectives to help you connect with technical audiences and drive meaningful engagement.

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H1 2025

The H1 2025 report explores key trends in developer marketing—from the effectiveness of Google Display Network to the growing impact of AI on developer behavior. Covering marketing, strategy, and content, it offers a clear view into the shifting industry landscape and a preview of what’s ahead.

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